The highly anticipated international basketball league, currently known as Project B, has secured a key leadership figure ahead of its 2027 debut. Landry Fields, who stepped down as general manager of the Atlanta Hawks in 2025, will now oversee the men’s division, focusing on talent recruitment and player development. The league, which has drawn significant attention due to its association with NBA superstar LeBron James and his business partner Maverick Carter, plans to host 5-on-5 games across Asia, Europe, and the Americas.
Project B is positioning itself as a major competitor to the NBA, with a unique selling point: offering players ownership stakes in the league itself. This innovative approach could attract top-tier athletes looking for long-term financial and strategic involvement in the sport. Fields, known for his executive acumen, expressed enthusiasm for the project’s bold vision, stating that its ambition was a major draw for him. The league’s global structure and high-profile backers suggest it could reshape the basketball landscape, providing a fresh alternative for players and fans alike.
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With Fields at the helm of the men’s division, Project B is signaling its intent to build a world-class operation from the ground up. The league’s international reach and player-centric model may redefine how basketball talent is nurtured and rewarded, setting the stage for a new era in the sport.